Introduction
About FLAWS
Flaws is a Thai women’s fashion brand founded by Tella, built on creativity, individuality, and craftsmanship. The brand began with simple DIY experiments such as hand-painting blazers and has grown into a contemporary label while still holding onto its handmade spirit.
At its core, Flaws celebrates imperfection. Each piece is designed to highlight what makes it unique, embracing small details, textures, and irregularities rather than hiding them. Flaws creates thoughtfully made clothing, jewelry, and accessories using experimental techniques that balance artistic expression with everyday wear.
Inspired by everyday life, personal memories, and found objects from nature to ordinary human-made items Flaws transforms simple elements into meaningful designs. Each collection is developed as a story, inviting people to form an emotional connection with what they wear and to see beauty in things that are often overlooked.
Founder Bio
Tella Yupanondh
Tella is the founder and creative force behind Flaws. With a background rooted in hands on making and artistic exploration, Tella began the brand through DIY experiments, driven by a desire to create pieces that felt personal and meaningful.
Inspired by everyday surroundings, memories of childhood, and the beauty of overlooked details, Tella approaches fashion as a form of storytelling. Each collection reflects a balance between emotion, art, and wearability, encouraging people to see beauty in imperfection and to connect more deeply with what they wear.